Re-Brand of Lindenwood's LARC
was my own re-imaginging of Lindenwood University's current branding system in place for the Library and Academic Resources Center. Where currently the aesthetic could be described as a failed attempt at combining classical and modern architecture into one space. I decided to scratch the classical, historic vibes and move to strictly modern design choices. I stripped the logo down into basic shapes and coupled that with a bright, graphic orange and creamy natural wood. Then I used those basic shapes to form patterns and iconographic way-finding that would make the library more energetic, youthful, and interesting.